Specialist in CRM: Customer engagement and retention, user lifecycle communications
What I Can Do For You
Today’s consumer looks for brands that they can identify with. One who aligns with their morals and principals and feels like a friend. For over 5 years, I’ve worked on creative marketing teams, bringing to life the stories that make a brand human.
I develop and grow brand identities, messaging and personality based on careful investigation of your brand’s unique user profile. Creating a sense of trust and loyalty in your consumers is my specialty.
Customer Engagement and Retention
This means meeting your customer where they are, and giving them what they need. I work with product teams to identify key moments for user engagement, bringing creative concepts to life and A/B testing for continuous optimization.
By understanding customer’s pain points and communicating product value in the right moments, I develop customer journeys to keep them coming back.
How many times a day do you check your email? I’d bet, it’s a lot. Email marketing allows companies to have a direct communication channel with their user, and if used correctly, it can be an excellent, inexpensive tool to engage, convert, and retain customers.
I work with content creation teams and engineers to develop impactful email communications. Everything from copywriting, email template design, segmentation and experimentation are in my tool belt.
Most Recent Roles
Product Marketing Manager, CRM Manager
International Communications Manager, Americas
Check out my CV
Want to know more? Find more details on my CV.